2.75 G EDGE (Enhanced Data for GSM evolution) a 3rd Generation standard technology delivers consistent data speeds of up to 473.6 Kbps, which is approx 8 times the speed of conventional 2G Network. The telco has invested around Rs 130 Cr for up gradation of its network to 2.75G EDGE .
Approx 80% of the Mobile internet users use 2G handsets, which gives the telco a larger audience & give them 3G like experience without upgrading their handset, that too at 2G rates
The telco is already seeing a huge surge in its data usage, with daily consumption growing by over 51% propelled by increase in unique data users from 37% to 40% and average usage per day per customers going up from 16MB to 22MB . The telco which has created this interesting space between 2G and 3G plans to make huge marcom spends on the same to own the space
The telco is already seeing a huge surge in its data usage, with daily consumption growing by over 51% propelled by increase in unique data users from 37% to 40% and average usage per day per customers going up from 16MB to 22MB . The telco which has created this interesting space between 2G and 3G plans to make huge marcom spends on the same to own the space
New Delhi, India, December 2, 2014: Videocon Telecom, the versatile, friendly and dynamic telecom brand of the $4 billion worth Videocon Group, today announced their network upgrade to 2.75G EDGE (Enhanced Data for GSM Evolution), which is a 3G standard Technology. This Videocon 2.75G EDGE Network is capable of delivering consistent speeds up to 473.6 Kbps which is almost 6 times the maximum speeds delivered by conventional 2G Network.
The company’s strategy to upgrade to 2.75G EDGE Network is based on the fact that very large audiences of approx 80% of Mobile internet users still have 2G handsets and can be catered to by an enhanced 2.75G EDGE Network. Further, the 3G telcos offer 3G Network only in select pockets, which deteriorate the customer experience while moving from 3G pocket to 2G network. here with a seamless 2.75G EDGE network, the telco will be able to offer a seamless network and experience to the Customers. And finally, the telco will have the USP of offering a 3G like experience to its customers at 2G rates, that too on their existing 2G handsets, without upgrading their handsets. The upgrade of our Network also fulfills the customer’s need of faster download speeds.
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