Director and CEO of Videocon Telecom Mr. Aravind Bali at IIM Raipur

Mr. Aravind Bali, Director and CEO of Videocon Telecom interacted with the students of IIM Raipur today. During the hour long interaction, he answered various queries from the students concerning the telecom industry in India and Videocon’s plans for expansion in India. The guest lecture is part of Videocon’s effort for a better association with the premier management institutes around the country and to collaborate on various strategic and management activities.

The session revolved around Videocon’s plans to launch 4G in India and the challenges that it would have to overcome. Mr. Bali started the session with a short presentation to give the students a background about the industry and the rise of 4G technology. He described how the telecom industry had rapidly evolved over the years starting from the humble telephone to wireless and 4G technologies. “Around 1.5 crore mobile handsets are sold every month in India alone”, he said highlighting the pace at which the industry has grown in the country.

 

 

Speaking about the challenges of 4G he said, “In India barely 15% of the mobile users have 3G capable devices. Introducing a new technology while its predecessor has failed to achieve a significant penetration in the Indian market would indeed be a challenge.” He also spoke about Videocon’s plans to reintroduce an upgraded version of 2G - the 2.75G- in those markets where 3G failed to make an impact.

As the students probed him about Videocon’s strategies for launching the first 4G mobile plan in India he responded that Videocon Telecom has always tried to provide the best technology at the lowest prices and that the company would be following the same strategy for the upcoming 4G launch as well. “At Videocon we aim to provide the best value for money to customers and retailers”, he said. The idea was to make the 4G offering even cheaper than 3G. “Our 4G offering will be 90% cheaper than all the 3G packages available today. Customers will be charged on the basis of the bandwidth they consume”. He also said that it was important for the company to communicate all the benefits of its products especially to customers who weren’t so tech savvy. “This would mean defining the offering innovatively, say in terms of number of movies you could watch or number of songs you could listen to.”

Before leaving, he stressed on the importance of a strong academic industry relationship in order to create a better collaboration on management related activities.

Videocon offers new STV – All Local Calls at 20 paisa per minute

Videocon Telecom launches a Special Tariff Voucher offering all Local Calls at 20 paisa per minute in Gujarat Circle.

The new special tariff voucher (STV) is priced at Rs 55 introduced which is introduced for its new customers offers ALL LOCAL CALLS at 20P/min. It comes with 6 months validity including talk time of Rs 35. The STV also offers 300MB data and unlimited Whatsapp and Facebook for 1 month.

Videocon Telecom launches a Special Tariff Voucher offering all Local Calls at 20 paisa per minute in Gujarat Circle. 
The new special tariff voucher (STV) is priced at Rs 55 introduced which is introduced for its new customers offers ALL LOCAL CALLS at 20P/min. It comes with 6 months validity including talktime of Rs 35. The STV also offers 300MB data and unlimited Whatsapp and Facebook for 1 month.
- See more at: http://www.digitalgalleryindia.com/blog/2015/04/11/videocon-offers-new-stv-all-local-calls-at-20-paisa-per-minute/#comment-29232

Videocon Telecom launches a Special Tariff Voucher offering all Local Calls at 20 paisa per minute in Gujarat Circle. 
The new special tariff voucher (STV) is priced at Rs 55 introduced which is introduced for its new customers offers ALL LOCAL CALLS at 20P/min. It comes with 6 months validity including talktime of Rs 35. The STV also offers 300MB data and unlimited Whatsapp and Facebook for 1 month.
- See more at: http://www.digitalgalleryindia.com/blog/2015/04/11/videocon-offers-new-stv-all-local-calls-at-20-paisa-per-minute/#comment-29232

Videocon Telecom launches a Special Tariff Voucher offering all Local Calls at 20 paisa per minute in Gujarat Circle. 
The new special tariff voucher (STV) is priced at Rs 55 introduced which is introduced for its new customers offers ALL LOCAL CALLS at 20P/min. It comes with 6 months validity including talktime of Rs 35. The STV also offers 300MB data and unlimited Whatsapp and Facebook for 1 month.
- See more at: http://www.digitalgalleryindia.com/blog/2015/04/11/videocon-offers-new-stv-all-local-calls-at-20-paisa-per-minute/#comment-29232

Videocon offers new STV – All Local Calls at 20 paisa per minute - See more at: http://www.digitalgalleryindia.com/blog/2015/04/11/videocon-offers-new-stv-all-local-calls-at-20-paisa-per-minute/#comment-29232

Videocon 2.75g

2.75 G EDGE (Enhanced Data for GSM evolution) a 3rd Generation standard technology delivers consistent data speeds of up to 473.6 Kbps, which is approx 8 times the speed of conventional 2G Network. The telco has invested around Rs 130 Cr for up gradation of its network to 2.75G EDGE .

Approx 80% of the Mobile internet users use 2G handsets, which gives the telco a larger audience & give them 3G like experience without upgrading their handset, that too at 2G rates 
The telco is already seeing a huge surge in its data usage, with daily consumption growing by over 51% propelled by increase in unique data users from 37% to 40% and average usage per day per customers going up from 16MB to 22MB . The telco which has created this interesting space between 2G and 3G plans to make huge marcom spends on the same to own the space

New Delhi, India, December 2, 2014: Videocon Telecom, the versatile, friendly and dynamic telecom brand of the $4 billion worth Videocon Group, today announced their network upgrade to 2.75G EDGE (Enhanced Data for GSM Evolution), which is a 3G standard Technology. This Videocon 2.75G EDGE Network is capable of delivering consistent speeds up to 473.6 Kbps which is almost 6 times the maximum speeds delivered by conventional 2G Network.

The company’s strategy to upgrade to 2.75G EDGE Network is based on the fact that very large audiences of approx 80% of Mobile internet users still have 2G handsets and can be catered to by an enhanced 2.75G EDGE Network. Further, the 3G telcos offer 3G Network only in select pockets, which deteriorate the customer experience while moving from 3G pocket to 2G network. here with a seamless 2.75G EDGE network, the telco will be able to offer a seamless network and experience to the Customers. And finally, the telco will have the USP of offering a 3G like experience to its customers at 2G rates, that too on their existing 2G handsets, without upgrading their handsets. The upgrade of our Network also fulfills the customer’s need of faster download speeds.

Videocon Telecom comes up with LOWEST & UNMATCHED TARIFF in Haryana; Offers ALL LOCAL CALLS at only 25P/min Mantains ‘Saste se bhi Sasta’ Customer promise

Videocon Telecom, the versatile, friendly and dynamic telecom brand of the $10 billion worth Videocon Group continues with its ‘Saste se bhi Sasta’ customer promise by offering the LOWEST & UNMATCHED TARIFFS across Haryana. The brand has introduced a new Plan voucher (PV) and Special Tariff Voucher (STV) offering ALL LOCAL CALLS at 25P/min only.

The new plan voucher (PV) priced at Rs 76 introduced by the telco for its new customers offers ALL LOCAL CALLS at 25P/min only with 6 months validity including talk time of Rs 63. The PV also comes with 1050MB data for 3 months (350 MB x 3 months) and 100 SMS free everyday for 3 months, here the first 2 SMS of the day will be chargeable at rack rate.

Existing customers will be able to avail similar benefit of 25P tariff on all Local Calls for 3 months on newly rolled out STV priced at Rs 38, here the first minute of the day will be charged at 60P/min.
With the new PV and STV, Videocon Telecom aims to connect high Local voice call users including students, youngsters, traders, businessmen etc. The telco feels that there is a large segment of users who use their phones primarily for local calls and will benefit with the offering. 

Mr. Arvind Bali, Director and CEO, Videocon Telecom , Telecom commented, “With rollout of these new offerings, we are keeping our promise and commitment of being the ‘Saste se bhi Sasta’ telecom brand in Haryana circle offering the best value for money proposition. We are actually passing on the benefit of the new IUC regime to our customers by offering tariffs as low as 25P for Local calls. Also, considering fast data adoption, particularly on Social media, we are also offering 1050 MB of data free on the Plan voucher. It’s owing to such initiatives that we are getting great acceptance from Customers in Haryana circle. Mr Bali added.

About Videocon Telecom
Videocon Telecom, the next-generation GSM mobile service network is the telecom arm of the $10 billion Videocon Group. The company has partnered with global technology leaders to create a robust infrastructure featuring future ready mobile technologies. Powered by the most advanced GSM-EDGE network, Videocon Telecom aims to redefine the Indian mobile telecommunications industry by leveraging a combination of the parent company’s strong brand recall and retail reach with a spirit of innovation and customer centricity. Videocon endeavours to transform the life of every Indian consumer by changing the very paradigm of the way he or she communicates.

Videocon Telecom today symbolizes the market innovations and customer offerings rooted in the demands and needs of the Indian consumer. Videocon Telecom has notched up a subscriber base of over 10 million subscribers within 2 years of operations, a testament to the brand’s customer focused strategy. The company has invested significantly in research and development as well as in customer service to offer consumers innovative products and a superlative experience.

Videocon Telecom offers LOWEST & UNMATCHED TARIFF of ALL LOCAL CALLS at only 25P/min across Punjab. Mantains ‘Saste se bhi Sasta’ Customer promise.

Videocon Telecom the versatile, friendly and dynamic telecom brand of the $10 billion worth Videocon Group continues with its ‘Saste se bhi Sasta’ customer promise by offering the LOWEST & UNMATCHED TARIFFS across Punjab. The brand has introduced a new Plan voucher (PV) and Special Tariff Voucher (STV) offering ALL LOCAL CALLS at 25P/min only.

The new plan voucher (PV) priced at Rs 81 introduced by the telco for its new customers offers ALL LOCAL CALLS at 25P/min only with 6 months validity including talktime of Rs 50. The PV also comes with 750MB data for 3 months (250 MB x 3 months) and 100 SMS free everyday for 3 months, here the first 2 SMS of the day will be chargeable at rack rate.

Existing customers will be able to avail similar benefit of 25P tariff on all Local Calls for 1 month on newly rolled out STV priced at Rs 25, and another option being Rs 41 for 8 weeks. 
With the new PV and STV, Videocon Telecom aims to engage with high Local voice calling users including students, youngsters, traders, businessmen etc. The telco feels that there is a large segment of users who use their phones primarily for local calls and will benefit with the offering. 

Mr. Arvind Bali, Director and CEO, Videocon Telecom commented, “With roll out of these new offerings, we are keeping our promise and commitment of being the ‘Saste se bhi Sasta’ telecom brand in Punjab circle. We are actually passing on the benefit of the new IUC regime to our customers by offering tariffs as low as 25P/min.
The newly introduced plan voucher priced at Rs 81 shall offer unmatched local tariff of 25P/min to our new customers, the PV also comes with 750 MB of free data to address customers need considering fast data adoption , particularly on Social media .

We will also be offering the same proposition of 25P Local calling for our existing customers on newly introduced STVs priced at Rs 25 and Rs 41 with one month and 8 weeks validity respectively.
Its owing to such initiatives that we are getting great acceptance from Customers in Punjab circle .”Mr Arvind Bali added. 

About Videocon Telecom
Videocon Telecom, the next-generation GSM mobile service network is the telecom arm of the $10 billion Videocon Group. The company has partnered with global technology leaders to create a robust infrastructure featuring future ready mobile technologies. Powered by the most advanced GSM-EDGE network, Videocon Telecom aims to redefine the Indian mobile telecommunications industry by leveraging a combination of the parent company’s strong brand recall and retail reach with a spirit of innovation and customer centricity. Videocon endeavours to transform the life of every Indian consumer by changing the very paradigm of the way he or she communicates.

Videocon Telecom today symbolizes the market innovations and customer offerings rooted in the demands and needs of the Indian consumer. Videocon Telecom has notched up a subscriber base of over 10 million subscribers within 2 years of operations, a testament to the brand’s customer focused strategy.

Videocon Telecom ropes in Bollywood Star, performer, Super Model Gauahar Khan as its brand ambassador

Videocon Telecom, the innovative & vibrant telecom arm of the Indian conglomerate Videocon Group, today announced the signing of Bollywood Star, performer, Super model Gauahar Khan as its Brand Ambassador. With the new brand face that reflects the aspirations of the young India, the telco intends to connect with forward-looking, modern youth segment and extend its presence in the market. 

In a short span of two years, the brand has emerged as one of the most preferred and fastest growing telecom players attaining the trust of over 10 Million consumers. The telco has attained leading position in its 4 operating circles with clear incremental customer market share leadership in Punjab and Haryana Telecom circles. Gauahar Khan’s popularity and immense youth appeal shall complement young and vibrant brand like Videocon Telecom, which engages the mass consumers via its innovative and excellent telecom services. 

Gauahar Khan made her bollywood debut in 2009 with ‘Rocket Singh, Salesman of the year’, followed by ‘Game’, and her critical acclaimed role in another blockbuster ‘Isaqzaade’. She also made a successful debut in a Punjabi film ‘Oh Yaara Ainvayi Ainvayi Lut Gaya’ this year. Gauahar Khan also made her presence felt on small screen, starting with hosting her own TV show ‘Khan Sisters’ in 2011, and was awarded the winner of country’s biggest reality show ‘Big Boss’ season 7. 

The young and versatile Gauahar Khan shall bring fresh energy and vigour to the brand, thus creating a youth appeal, her huge fan following shall go a long way in attracting the youth to the brand. 

Videocon Telecom plans to leverage the association with Gauahar Khan through various mediums including TV commercials, OOH, Press ads and Digital marketing. The telco plans to spend 10% of its Gross Revenue on Brand and Communication this year. Given its regional presence, the telco has been limiting its presence on one of the most effective medium of Television, but now with options being available on Geo targeting on leading TV channels including Star and Sony, the telco plans to leverage on the option in a big way.

The telco plans to rollout a big campaign with the new face of Videocon Telecom across all mediums.

Speaking at the event, Mr. Arvind Bali, Director & CEO, Videocon Telecom said, "Change is always good and refreshing and brings in vibrancy in the environment. We are pleased to add the noted celebrity, Gauahar Khan into our Videocon Family. Gauahar signifies a positive vibrancy, bold attitude, sense of dedication and reflects our brand spirit- young, vibrant, and cool. She represents the youth of today who are independent, expressive, confident, and carefree and brand conscious. Going apt with the same, this association has been established to connect with the youth consumers at ground level.”

“The choice of bringing Gauahar on board was no brainer as she is a self-made youth icon with huge fan following in India and across the continent. She is a fantastic artist and we seek to use her charisma extensively in our forthcoming marketing initiatives, wherein she will be seen prominently across television commercials, newspapers advertisements, digital medium, billboards, retail front displays, and on-ground activities of the brand. We are confident that this association will go a long way in improving Videocon Telecom’s brand awareness and consideration”, he added. 

Gauahar Khan, on becoming the face of Videocon Telecom, said, “I am glad to be associated with Videocon Family. Videocon has been a household brand. Videocon Telecom is so young and vibrant with its approach that I can actually relate myself to the brand. Owing to its wide reach and consumer- friendly services, I did not have second thoughts in associating myself with Videocon Telecom. With this association, I see myself connecting with millions of consumers of the brand”

 


"Videocon Telecom always strives to bring something new and that is what I love to do in my reel and real life. Staying true to its image of being a futuristic and progressive brand, they keep coming up with innovative products and services benefiting the end user. The company shared their future plans with me including their 4G rollout plans and ambition to come back as a PAN India player, I was actually delighted to hear that. I am more than confident that this association will be a mutually rewarding one. I am ecstatic to be a part of this large Videocon Family and would like to wish the very best to Videocon Telecom, as they embark upon the path to become the most valued and dynamic telecom brand in the country",